Our Mission
Laconie Brand is an independent handmade upcycled clothing brand.
Below we present our core goals which are very important to us.
Save existing cotton
Our mission number 1 is to save as many fabrics as possible and give them a chance for a second life.
The most valuable raw material for us are cotton fabrics, because the cultivation of this plant is extremely harmful to our planet but is a great natural material that is friendly to the comfort of our body.
Environmental Impact of Cotton is negative because affects:
More about cotton environmental impact u can find here.
Using out-of-waste materials only
We don’t want to contribute to the creation of new materials and fast fashion industry methods.
Those that have already been created are more durable and we can use them for many years then those produced today to drive sales.
Non-renewable synthetic fibers produced from petroleum emit huge amounts of carbon dioxide, as much as three times higher than in the production of cotton.
Microplastic impact
Polyester—as well as other synthetic materials like poliamid, elastan or acrylic—degrades in quality and releases microplastics into our waterways.
This process is terribly devastating for biodiversity and wildlife and also for our health. Microplastic is everywhere, we eat it, we drink it.
Microplactic is inside our bodies.
To find out more about microplastic impact click here.
Independent timeless design
We assume to create independent atractive designs that are timeless and versatile in terms of size and seasonality.
A functional design that is supposed to fulfill utility functions with the assumptions of zero waste construction.
Body positive oriented design
Life and the body are constantly CHANGING.
We would like everyone, regardless of size, body shape and age, to feel good, attractive and comfortable in our products.
Our bodies are beautiful and sufficient - they deserve respect and a sense of freedom.
Education about environmentalism in a fashion industry
Education is not our main goal, but we believe that we should explain why our products are made the way they are.
Although we are not specialists in ecology, we want to maintain transparency ‘from the inside out’ and share our knowledge and experience.
